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How to Up sell and Cross sell to boost sales

by info@pbsapos.com.au 16. March 2010 18:14

Every contact with a customer is an opportunity to boost the sale.

Most times when you walk in to a supermarket you know what you want and yet when you walk out of the supermarket you have generally purchased other items. Why?

The reason is that the supermarket uses advertising and specials to get you to buy items you did not plan to buy.

Any good retailer knows that this is one of the keys to boost sales.

So what are some of the secrets to increasing your upselling and cross selling using your point of sale system?

1. Related Products

A very important feature of a good point of sale system is the ability to specify items/product related to another product. For example if you sell the hamurger the fries and the coke are related items and the POS system should prompt your staff to mention this to the customer.

2. A customer display screen

This is an additional LCD monitor that faces towards your customers and display special offers and reminders in relation to product. This can be such things as buy 2 cans of soft drink for $x dollars and other deals that rotate in front of the customer. During the sale the point of sale shows the customer the items they are purchasing and the total, but either on the side or the bottom the customer display screen shows offers. The above 2 features alone can take you a long way to boosting sales by 10 or 20% with minimal effort.

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Tags: upsell, cross sell, point of sale, boost sales, keys to retail sales

retail marketing

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