by info@pbsapos.com.au
16. April 2010 10:40
Boost sales today with a marketing campaign to your point of sale customer database
Today's article is very practical and is about making contact with your customers and driving them to your web site or your store.
How do you do this
Step 1. Analyse you sales and find out what your customer are interested in. To do this you will use your point of sale reports on what stock is moving. YOu then use this information to note what stock is moving. Now that you know this you then need to find and source related products. You may already have these on your shelves.
Step 2. You need to extract from your point of sale system those customer who have purchased a range of products that are related to the product you are going to offer customers.
Step 3. Formulate your offer and the sale pitch
Step 4. With the list in hand and your offer exeute your point of sale campaign.
The above 4 steps can take minutes or hours depending on the capability of your software to provide the tools you need. A good point of sale system will provide campaign wizards where this process is all very simple.
Checkout the PBSA POS CRM module to see how easy this can be
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