Making the most out of every customer contact

Make the most out of every customer contact

Being successfull in retain is about serving your customer well and having them come back time and time again. If you are really organised you will also have programs that encourage them to refer their friends.

Do you know that if a person has a good experience they may tell 1 or 2 people where if they have a bad experience they tell 8 or more.

What does this mean?
You need to do everything you can to manage your moments of truth. A moment of truth is any form of interaction with a customer.

What can help me manage these moments of truth?
The key is customer information storage, systems and staff traiing

If you have a good point of sale system that enabled you quickly to recongnise the customer, know their purchase attribtes and other details about likes and dislikes and if you can know their name. These factors can make a big difference. One of the best ways to gather this information is thorugh a loyalty pogram where the customer presents their card and you swip e the card and your staff are shown all the informaiton you need to assist the customer while also recording more sales data against this customers profile.

For more information checkout all the modules and informaton on pos, touch screens and touchscreen point of sale systems at pbsapos.com.au