by info@pbsapos.com.au
2. March 2010 18:08
The benefit of a point of sale customer display
When you visit a store are you amazed how often you walk out with products you did not plan on purchasing when you entered the store.
What are some of the keys to using your point of sale software to upsell additional products to your customer.
1. A customer display screen
This is an additional LCD monitor that faces towards your customers and display special offers and reminders in relation to product. This can be such things as buy 2 cans of soft drink for $x dollars and other deals that rotate in front of the customer. During the sale the point of sale shows the customer the items they are purchasing and the total, but either on the side or the bottom the customer display screen shows offers.
An important things to note is that it is important that you make your customer display advertising bright and clear to the customer. A good point of sale system like PBSA POS gives you the ability to load up images that rotate in a similar manner to a screen saver. You can set the order to ensure the most popular offers comes up first, this is a very important features.
2. Related items
Another very important feature of a good point of sale system is the ability to specify items/product related to another product. For example if you sell the hamurger the fries and the coke are related items and the POS system should prompt your staff to mention this to the customer.
The above 2 features alone can take you a long way to boosting sales by 10 or 20% with minimal effort.
If your point of sale system does not support a customer LCD display and upselling prompts via realted product then you shoudl consider PBSA POS or a point of sale system that does.
For more details on PBSA POS go to www.pbsapos.com.au
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